‘The man who walked…’

This low-budget brand film went against every best practice. It was six and a half minutes long, impossible to edit, had no social strategy and no media spend. Nonetheless it gained millions of views, generated hundreds of PR stories, has been endlessly analysed in hundreds of blogs and referenced in a thousand and one ad  agency pitches.

It has also had a whole podcast episode dedicated to it, been featured in several books and inspired a long-form documentary by Emmy-winning director Anthony Wonke, streaming on multiple platforms. It also won every top advertising award in the world.