Walk With Giants

Johnnie Walker’s first ever social campaign for began life as a series of interactive audio experiences with four ‘Giants’ – actors, sports stars, designers, and entrepreneurs at the top their game. It grew into an international, multi-year platform. Over thirty countries from Russia to South Africa adopted the campaign, including experiential, social, video and out of home letting over 200 ‘Giants’ tell their inspirational life stories. The results were outstanding wherever the campaign ran. Just one shopper experience in Singapore, based on Formula One driver Lewis Hamilton, saw over 225,000 shoppers participating in person.

The Keep Walking Project

This innovative social campaign run in multiple countries around the world, and allowed people to use their steps to vote for projects in the arts, technology and business to receive funding and support.

1.5 billion impressions
Tripled or quadrupled Facebook fans in multiple markets
Over a billion steps collected