A fight within a fight

This spot ran during the presidential debates of 2016, to an audience of 84 million, and was further augmented by a social campaign inviting viewers to discover the ‘easter eggs’ hidden in the film. It garnered over 25 million views across various platforms within its first week, with hundreds of thousands of shares and comments. Brand awareness studies showed a significant increase in Audi’s perceived innovation and excitement factors and Dealerships reported a surge in inquiries and test drive requests. The campaign was awarded at Cannes, D&AD, Clios, The One Club and others.