To introduce the new R8, a supercar that tops out over 205mph, we imagined the lengths someone would go to drive one to its absolute limits, without traffic lights, speed limits, congestion or consequences. Then we partnered with Airbnb to make it a reality.

The same house in the commercial, located in the heart of Death Valley, Nevada, along with the keys to two Audi R8s went up as a listing on the site. We created seven once in a lifetime experiences. Appropriately, they were the fastest bookings AirBnB had ever listed. All seven were gone in under eight seconds.

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